De Beers is investing more in natural diamond marketing than it has in over a decade: David Johnson, De Beers Group
In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.
Kushals Welcomes Sanya Malhotra and Priyanka Mohan as the New Faces of Its North and South Campaigns
The fashion and silver jewellery brand brings together two powerhouse performers — Sanya Malhotra and Priyanka Mohan — to celebrate individuality, style, and self-expression through a playful new campaign.
Kalyan Jewellers Unveils Digital Ad Series for Navratri Featuring Kinjal Rajpriya and Ritabhari Chakraborty
Kalyan Jewellers has launched an all-new digital ad series for Navratri, featuring regional brand ambassadors Kinjal Rajpriya and Ritabhari Chakraborty
Tanishq Launches Heartfelt Campaign Celebrating the Modern Indian Bride
Tanishq's wedding jewellery brand, Rivaah, has launched a poignant new campaign that highlights the modern Indian bride's role in shaping her wedding journey
Senco Gold & Diamonds Announces Wedding Collection
Senco Gold launches The Rajwada Vivaah Collection, along with brand ambassadors Jaya Ahsan and Ishaa Saha
Senco Gold & Diamonds Unveils Exquisite Wedding Collection with Exciting Offers
Customers to revel in exclusive offers on Gold, Diamond, Platinum, Silver & Gemstone purchases
Malabar Gold & Diamonds' Newest Campaign Amasses 100 Million Views in Just 23 Days
Malabar Gold & Diamonds latest television commercial, ‘Speak Your Heart with Mine Diamonds’, featuring their brand ambassadors Kareena Kapoor Khan and Alia Bhatt, has gone viral
Shruti Hassan and Prajakta Mali have been appointed as the ambassadors for the India Jewellery Shopping Festival
Renowned celebrities Shruti Hassan and Prajakta Mali have recently taken on the prestigious roles of ambassadors for the India Jewellery Shopping Festival, adding star power and glamour to this exciting event.
Kalyanaraman Family Observes Navaratri in Thrissur with Notable Film Industry Guests
The Kalyanaraman family of Kalyan Jewellers hosted a grand Navaratri celebration with Bollywood and regional film industry stars in attendance, featuring a thematic 'Bommai Kolu' display.
Duplicate Malabar Gold & Diamonds showroom in Pakistan shut down by authorities
Muhammad Faizan, a Pakistani national, was operating a jewellery store illegally in the name of Malabar Gold & Diamonds in Islamabad, Pakistan.
Alia Bhatt becomes the new face for Malabar Gold & Diamonds
Alia Bhatt will be featured in the flagship bridal campaign called "Brides of India 2023" as part of her role as brand ambassador for Malabar Gold & Diamonds.
Kalyan Jewellers launches Lila its newest collection
This range showcases lightweight jewellery that embodies the essence of today's young Indian women.
Kalyan Jewellers brings in festive cheer with the launch of its Onam 2022 Digital Campaign
The brand celebrates the ‘Tradition of Togetherness’ with Onam Special TVC featuring brand ambassadors Manju Warrier and Wamiqa Gabbi
GIA India Conducts its Premiere Graduation Ceremony
The first-ever certificates of the GIA Graduate Diamonds Diploma Program (Blended) given away by chief guest Amish Turakhia, GIA Graduate Gemologist (GG®) and Managing Partner, R Kirti and Co.
Senco Gold and Diamonds ropes in leading actresses as regional brand ambassadors
While Madhumita Sarcar will promote the brand in West Bengal, Sunita Kaushik will portray the legacy of the brand and its wide range of exquisite jewellery collections in the North Eastern states of Assam and Tripura
